Lifetime aboard Lambert’s loveboat

The latest commission from US cable channel Lifetime follows single women looking for love aboard a tropical cruise liner and is being produced by Undercover Boss prodco Studio Lambert.

Stephen Lambert

Love For Sail is a show set aboard a Norwegian cruise liner, packed with suitors for the four women, and Rob Sharenow, executive VP of programming at Lifetime Networks, said it was inspired by the classic drama The Love Boat, in that it “captures the fun and adventure of what it’s really like to find romance on the high seas.”

Lifetime has ordered eight one-hour episodes of Love For Sail, which are being executive produced by Stephen Lambert, Eli Holzman, Nancy Tellem, Deb Newmyer and Stuart Krasnow with Lifetime’s Sharenow, Gena McCarthy and Sandy Varo Jarrell. It will debut on April 10.

Studio Lambert is backed by All3Media and Lambert’s credits include Wife Swap, The Secret Millionaire, Faking It and Undercover Boss. Lifetime is part of A+E Networks, a joint-venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.